Keeping the Promise
Global Digital UNGA Activation
The United Nations, BTS, Facebook, Cheerity, and NJI Media
Over 170k Participants 🔥
Over 100 Million Fans Tuned in Live! 🎥
UN General Assembly 76 🇺🇳
Over 170k Participants 🔥 Over 100 Million Fans Tuned in Live! 🎥 UN General Assembly 76 🇺🇳
This campaign also gave opportunities to partner with major brands such as Facebook in order to build out a powerful map visualization of the different made all around the world and how our shared goals can bring us together. We were also to team up with the Korean Pop sensation, BTS to further amplify this campaign through their music and participation at The United Nations General Assembly 76.
Join the keeping the promise movement! This campaign was an opportunity to join people round the world and make a promise to take action for a better future for all! Users could choose from 11 pre-designed promise frames inspired by the 17 Sustainable Development Goals - the world’s to do list to protect our planet and all of it’s people. Participants can upload their photo and share their commitment with their social networks and inspire others to take action and demand accountability from global leader and organizations.